According to statistics, there will be more than 1 billion smartphone users in China in 2022. 50% of mobile phone users in China use it for more than 5 hours a day, and 26% of users use it for more than 7 hours. However, the average battery power of smartphones can only support users’ continuous use for less than 4 hours. , Take IPHONE X mobile phone as an example. The battery capacity of the mobile phone is 2716mAh, and the new function can be used continuously for about 4 hours. However, the battery life of the mobile phone decreases at an average rate of 17% every year, which is 20% in the first year and 100% in the second year. 18% in the third year, 17% in the third year, and so on, then these people will definitely have the demand for power banks. No matter at home, in the company, or outdoors, they need an external power supply for charging, and STW shared power banks solve the problem. The problem is that the user has no external power supply or is inconvenient to charge the external power supply in some specific places, such as shopping malls, hospitals, hotels, scenic spots, etc.
The current data of the STWAPP general background shows that the secondary usage rate of shared power bank users reaches 98.82%, and then there will be three, four, and multiple uses, indicating that users have real needs for STW shared power banks.
Does the STW shared power bank just provide users with the rental service of the power bank? What is the business model of STW shared power bank?
The rental service of STW shared power bank is divided into three stages:
1. In the early stage, provide users with charging treasure rental services as the basis, so that agents can establish contact with merchants; users can establish contact with merchants and provide merchants with a powder-absorbing tool.
2. In the mid-term, focus on building a smart merchant platform for merchants, and cooperative merchants will enjoy a series of value-added services such as advertising, ordering, and traffic drainage.
3. In the long run, through STW's strong customer base, STW's own business closed loop will be formed with merchant resources.
In terms of business model, STW shared charging treasures are subdivided into several markets according to the administrative divisions of provinces, cities, districts, etc., and regional agents compete freely in their respective markets to maximize the satisfaction of users to achieve borrowing and repayment anytime, anywhere.
STW has always been a "support + help" policy for agents. The company supports agents in large areas and helps agents in small areas to continuously increase their market share, which not only solves the needs of users to charge anytime and anywhere, but also ensures that agents can It can also bring real users to cooperative merchants. I believe this is a long-term cooperation, mutual benefit and win-win process.