sharing power bank mainly has the following scalable profit methods:
(1) Lease fees for charging treasures; (2) Turnover generated from user deposits; (3) Revenue from peripheral products; (4) The value of raw data accumulation; (5) Advertising revenue on the screen or body when connected.
Time-sharing leasing is the main business model for the early development of sharing power bank. At present, the usage fee of the sharing power bank adopts a time-based charging method, most of which is 2 yuan per hour. Some products provide free methods for the first half hour or one hour. There is a cap on the use of the day, and most of them are 20 yuan.)
In order to prevent the sharing power bank from being stolen or damaged, a deposit is required to use the sharing power bank or use Sesame credit without deposit. Credit free deposit can improve user experience. The deposit amount of most enterprises is 100 yuan, and the collection of deposit can support part of the cash flow of the enterprise. However, most users use Sesame Credit to avoid the deposit payment process, and among the users who have paid the deposit, only a small number of users keep the deposit in the account for a long time.
Large cabinet-type sharing power bank companies do not provide data cables while renting sharing power bank, but sell data cables separately to earn income from peripheral products. For users who rent sharing power bank for short-term charging, this move is not conducive to improving user experience, and users may turn to other sharing power bank products. However, the large cabinet itself can be used as a vending machine to sell peripheral products such as data cables and plugs to consumers who have such needs.
sharing power bank has a natural source of data, each user's usage data, consumption behavior data, and user information such as access credit can provide a way for companies to realize their profits.
Due to the characteristics of the sharing power bank itself, the device body, the surface of the cabinet, and the access page can all be used as carriers for advertising. Considering the product characteristics and scene laying layout characteristics of the sharing power bank, the focus advertising model will have the opportunity to become the monetization model of the sharing power bank industry. By cooperating with digital media companies, we can provide advertising precision marketing services with accumulated user data.
STW shared charging pile supports OEM OEM customization, global investment, and looks forward to cooperating with you!