When the concept of rental power bank first emerged, many people refused: in the era when everyone has a power bank and buses, airplanes and high-speed railways all have USB charging ports, do you still need to rent a power bank? Therefore, the Rental Power Bank has been labeled as a pseudo demand.
Investors said that "people don't even want to take their wallets when they go out, let alone their chargers". They thought that the mobile phone was short of power and could not find a charging device, which was just an accidental situation, indicating that a small number of shared chargers were just in need of low-frequency demand. What's more, when the mobile phone was almost out of power, they had to open GPS to walk around the street to find shared chargers, scan codes, and make payments. The logic was contradictory, the operation was anti human, and they fell into an endless cycle.
The visionary pointed out that not only the rental power bank is a pseudo demand, but also the power bank is a sunset industry. Because with the progress of battery technology, the mobile phone's endurance will only be stronger. Charging once every N days is not a problem, and there is no longer the risk of insufficient power. It is not worth developing the rental sharing power bank.
The consumers do not accept it, and the merchants do not buy it. From the early reports, we can see that the merchants' resistance to the power bank rental service is mainly due to the cost and risk of equipment management and charging, and even the dissatisfaction of consumers with the merchants due to cost of charging phones.
How bad they were thought at the beginning, but now thought so nice
At first, people thought that power bank rental service was a fake demand, and that carrying the power bank with them was the most safe way for people with power anxiety. However, the "true nice" evaluation that can be seen everywhere on the Internet tells us that low frequency is only relative to individuals. In the vast world, there will always be people who have no power on their mobile phones, and there will always be people who do not carry a power bank. After tasting the benefits, there will be a high probability of not carrying a power bank. Anyway, there are cabinets everywhere, why carry one yourself? After all, there are not many people who can't expect to temporarily find a shared power bank because they miss hundreds of millions of calls. Pseudo demand? When it is urgent to charge, it is rigid demand.
It is not only the enterprises that make money by sharing power bank, but also the merchants that have placed the rental power bank stationts to earn money. At present, the merchants do not need to pay any fees for the shared power bank stations and can get about 50% of the income. The proportion of the merchants with large traffic will be increased accordingly. The electricity cost required for maintenance is not high. When the sharing power bank enterprises set up their points, they even have to pay a large amount of "admission fees".
In addition, the launch and expansion of the shared power bank is not as radical as that of the shared bicycle, and there is no overproduction or occupation of public resources. However, the wisest and most correct decision of the rental power bank service is undoubtedly to set the free deposit , which not only makes skeptical consumers drop their guard, but also strangles the problems that may arise from deposits in the bud. Compared with a large number of enterprises such as bike sharing and car sharing, there were some farces in the late period, such as the deposit could not be refunded and the headquarters queued up to refund the deposit. At least from this point of view, the rental sharing power bank service that did not have the idea of deposit wanted to do business well. It was also considered that bike sharing made the latecomers avoid some detours.